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Meet Paul

About Paul

I have been established for over 25 years in the motor industry, beginning to work for myself after working for several different companies within the motor trade. I have always had a really keen interest in the world of cars starting when I used to have RS2000 Escort Mexico’s. I kid you not, you could buy them back then for £1500 but not now!

It’s fair to say, cars are an instrumental part of my very being and they have always played a key part in my life. Back in my humble beginnings, I had a small workshop based in a little village called Higham where I used to have a lot to do with small cars, like the little Fiestas Escorts and the infamous Mini Metros. Wow, there`s a blast from the past. They even used to call me the Metro Man!

From there I got involved in relationship with someone who`d had heavy involvement in tyre industry and for some reason, I found myself getting more involved in this side of the industry. So from there I moved to a unit at the side of a petrol station in a little village called Shirland and established a company called All 4 Tyres in August 1997. Although I became involved that side of industry, I kept a keen interest in the car selling side and we used to have small car sales selling off the forecourt like the ever-popular Ford Orions Escorts.Then in 2004 I began to start selling tyres and it took off seriously. I couldn’t get the tyres in fast enough! At that time, good quality high performance used tyres were really in demand with brands like Michelin, Continental, Pirelli and Goodyear in sizes 15”, 16”, 17” & 18”.  This lead me to travel to Germany to source them.

Whilst spending more time Germany, German cars really started take my interest. No matter where I went, I found myself travelling on the Autobahn / Motorway and there`d be Audi, BMW, Mercedes or Porsche come flying past at top speed, due to no speed limits. I don’t think I ever saw one broken down and that was a real turning point for me as then they became more of a focus for me. In fact, I became fascinated by them. The fact that these cars had to be well made and well engineered to constantly travel at these speeds and for distance that indeed was a turning point. As of then I started buying more German cars.

I had already established a good working relationship with Kurz Refein, a German tyre supplier, whose company had been going for over 50 years. I became very good friends with owners Oliver and is father Joseph, who is no longer with us I’m sad to say. All of my time I spent in Germany was spent selecting tyres as it was a very important part of the business, personally selecting the tyres to make sure I got the best possible tyres so I could give my customers the best possible value for money.

I then established a company Online Performance Tyres where feedback was even more important. Quality was paramount and from there I purchased a large warehouse from which I operated from, leaving my petrol station location after 13 years. It was quite a sad day as being there had played a big part of my life in learning how serve the retail the best way I possible could. Unfortunately, due to the financial crash, I had to start to look back at my roots and at this time another unit came on the market. I didn’t realise it at the time, but it turned out to a great move as it enabled me to have the space for car sales again and to operate my tyre business from the same location.

It’s been a journey over the last 25 years, which has taken me in full circle. Striving for excellence within what I do and how I do it, it would be fair to stay that my business not only a part of my life but my whole life. I hope you enjoyed reading my story and each day I continue learning, listening, evolving & striving for excellence. Thank you taking the time to read this love peace and prosperity to you all. I look forward to meeting with you.

Paul Meeks

01773 420882 07441 927232

Opening times

Monday Appointment Only
Tuesday Appointment Only
Wednesday Appointment Only
Thursday Appointment Only
Friday Appointment Only
Saturday Appointment Only
Sunday Appointment Only

Paul Meeks

DE55 7RG